Seoul-based womenswear brand 

founded in 2019 by Yoonjoong Phang.

The name Roo.Mu came from founder's family name,

which sounds same as 'room' in Korean.

As a Fashion Institute of Technology graduate designer,

Yoonjoong Phang thinks about practical ways of express his own ideas.

Roo.Mu's design philosophy is to find out designer himself: tools and methods of finding himself become themes of each seasons.

Each collection includes elements of boldness, femininity and practicality,

and is always characterized by fine fabrics, unique silhouettes, and a sense of youth.

Roo.Mu aims to define an unique world,

which turns back to the designer himself again

and reinforce the concept of how we recognize us.