Seoul-based womenswear brand
founded in 2019 by Yoonjoong Phang.
The name Roo.Mu came from founder's family name,
which sounds same as 'room' in Korean.
As a Fashion Institute of Technology graduate designer,
Yoonjoong Phang thinks about practical ways of express his own ideas.
Roo.Mu's design philosophy is to find out designer himself: tools and methods of finding himself become themes of each seasons.
Each collection includes elements of boldness, femininity and practicality,
and is always characterized by fine fabrics, unique silhouettes, and a sense of youth.
Roo.Mu aims to define an unique world,
which turns back to the designer himself again
and reinforce the concept of how we recognize us.